Bluetooth Advertising Box by Bluetooth Advertising Box » proximity advertising

Bluetooth advertising is becoming more and more popular and fast becoming the most cost effective way of getting the message out. Companies around the world, including a number of major multi nationals, are investing their budget in proximity marketing.

However beaming adverts to prospective customers is only one use for these boxes. These are now being used for a number of other purposes

Recruitment

In the UK, the army and RAF careers are using bluetooth to get the message to their potential recruits. They target an age range that have the best chance of having bluetooth enabled and have huge success rates with it, sending GIF’s to entice people into careers offices.

Police

Major UK police forces are harnessing the power of proximity to get serious messages across. From securing valuables out of sight in cars to serious missing person cases, bluetooth ads can get a message to many people in targeted area very quickly. A box located at the site of an incident can appeal for witnesses and people who come to the same spot again can be contacted straight away.

Councils

Local councils get public service messages to people, again with ease and for no cost. Litter campaigns, clean up after your dog or recycling advice can be sent quickly to peoples phones and get a message out so much quicker than conventional methods.

The world is waking up to the hundreds of uses for proximity advertising. What started off as a simple way to get an advertising point across could end up saving someones life. Whilst their is always a market for these to beam adverts, its clear that soon bluetooth will be used in many diverse ways to maximise its potential.

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Bluetooth proximity advertising & marketing unit 14 con

Bluetooth Advertising — Sun, 02 Aug 2009 14:33:56 +0000

£325.00
End Date: Tuesday Aug-11-2009 16:42:49 BST
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Bluetooth proximity advertising and marketing equipment

Bluetooth Advertising — Mon, 27 Jul 2009 10:24:36 +0000

£195.00
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Bluetooth Proximity Advertising Marketing – Blue2media

Bluetooth Advertising — Sun, 26 Jul 2009 20:51:29 +0000

£49.99
End Date: Tuesday Aug-18-2009 15:40:36 BST
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Bluetooth proximity advertising and marketing equipment

Bluetooth Advertising — Sun, 26 Jul 2009 14:46:35 +0000

£395.00
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Bluetooth proximity advertising & marketing unit 14 con

Bluetooth Advertising — Sun, 26 Jul 2009 07:39:07 +0000

£325.00
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Bluetooth proximity advertising and marketing equipment

Bluetooth Advertising — Sat, 25 Jul 2009 14:49:17 +0000

£245.00
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“PolloBio” via Bluetooth su cellulare

Bluetooth Advertising — Thu, 02 Jul 2009 21:32:29 +0000

Author: LaboratorioHOC

Keywords: PolloBio pollo bio pollo biologico alimentazione biologica cellulare Bluetooth proximity advertising

Added: July 1, 2009

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Proximity advertising via Bluetooth su cellulare dell’azienda “PolloBio”

Bluetooth Advertising — Wed, 01 Jul 2009 18:02:28 +0000

Author: LaboratorioHOC

Keywords: Cellulare Bluetooth

Added: July 1, 2009

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Bluetooth Proximity Advertising Marketing – Blue2media

Bluetooth Advertising — Tue, 23 Jun 2009 13:48:53 +0000

£49.99
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Bluetooth Marketing – Best Bluetooth Proximity Advertising !

Bluetooth Advertising — Mon, 22 Jun 2009 07:09:13 +0000

Author: expertpointofview

Keywords: bluetooth marketing bluetooth_marketing advertising bluetooth_advertising proximity cellphone mobile phone

Added: March 23, 2009

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Bluetooth Marketing – Best Bluetooth Proximity Advertising !

Bluetooth Advertising — Mon, 22 Jun 2009 04:44:28 +0000

Author: dandand13

Keywords: bluetooth marketing bluetooth_marketing advertising bluetooth_advertising proximity cellphone mobile phone

Added: March 23, 2009

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Bluetooth Marketing Strategy Techniques – by Kristi Ambrose Kristi AmbroseLevel: PlatinumWhen you feel like your not going anywhere, stagnating, even slipping backward – your soul is only backing up to get a running start! Excerpt … …

Bluetooth Advertising — Sun, 24 May 2009 18:50:00 +0000

Bluetooth technology is at present the current choice for campaigning and marketing. In fact, Bluetooth marketing also known as Proximity advertising has become really popular overseas as the hottest way to get in touch with prospective or existent customers. Bluetooth is a major player in this type of technology, it started in 2003 and all sorts of companies have found it to be incredibly useful. By definition proximity marketing is “the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location that wish to receive them and have the necessary equipment to do so.” So if you own a cell phone and it’s in the proximity of a marketing program that is “on air,” you would be able to receive the content or advert.

If you are a little less techy and you still don’t understand the process of what is going on here exactly or what all this means for the companies using this technique, let me explain it a little better. Firstly, all of this makes a little more sense if you simplify the word proximity which means; The state, quality, sense, or fact of being near or next; closeness. But lets’ try a little example out so you can really understand the nitty gritty details! Say for instance that your walking through a shopping mall, and you just happened to pass a proximity broadcast station that was on air. If your phone is on, then the broadcast station will in turn “find” your phone. This will grant all the advertisements in the area to reach your cell phone. First and foremost, the broadcast will ask you if you would want to receive this information from the provider. So they are literally asking for your permission, if its okay or if you would rather not receive the message to your phone. If you will, think of it as something like a moving billboard advertisement, except it’s going directly to your cell!

This type of advertising has been used for quite some time now in Europe and other various overseas locations as well. There are thousands of companies already taking full advantage of this type of advertising with many more on the way coming from the United States. Bluetooth proximity marketing is merely the next technological step for businesses to take if they want to really get their business advert out there. This is not only an incredible quick process but also very efficient. I would be surprised if by next year this time there are millions upon millions of people taking advantage of the immense benefits that come from Bluetooth proximity advertising! Are you going to be one of them?

This author is a HUGE fan of Bluetooth Marketing
Article Source: http://EzineArticles.com/?expert=Kristi_Ambrose

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